Scrollytelling
As journalism increasingly shifts online, the media industry is finding new ways every day to combine technology and old-school print media to produce creative and flashy alternate forms of conveying news.
When does Scrollytelling work?
- seems to be the most effective when there is a graphic, preferably animated, that has incremental updates with each text block
- Example 1: **How the New Syria Took Shape, NYTimes
- Example 2: **Gender Diversity Among Graduates, Columbia Spectator
- Example 3: **Notre Dame’s Unexpected Collapse, NYTimes
- Example 4: Apple.
- Example 5: ‘That’s Between Them and God.’ 12 Pro-Life Voters on Abortion in America, NYTimes
Why use Scrollytelling?
- From a journalistic perspective, news delivery is more impactful when you can visually convey how the new information conveyed in each text block updates the situation. For example, in the Syria article, as the textual story progress throughout history, we simultaneously see how the territories and warzones updated on the map.
- From a data perspective, it is a relatively seamless transition from visual graphs to visual animated graphs, so it’s especially useful to HODP.
- From a marketing perspective, attention spans of users are probably dropping and the trend in online new is to include visual and audio components.